SEO, content, GTM, brand and product — the same disciplines you run every day, torn apart and rebuilt for the AI era. Three Applied-AI tracks led by operators actively shipping inside SaaS companies right now. No consultants. No futurists. Just what works in 2026.
01
Track
Beyond rankings.
How search and content actually work when ChatGPT, Perplexity and Google's generative surfaces sit between your writing and your buyer. LLM-visible content architecture, citation engineering, entity SEO, editorial systems, first-party research and distribution loops that make LLMs and humans trust — and cite — your brand.
02
Track
Smarter loops, memorable brand.
Modern GTM for lean SaaS teams: signal-based outbound, AI-driven account research, allbound routing, PLG-to-sales handoffs, and the operating rhythm that makes a five-person revenue team out-produce a fifty-person one — plus the verbal identity and brand system that make every touchpoint compound instead of blur.
03
Track
From features to outcomes.
Product design and engineering after the chatbot: agentic workflows, generative UI, evals, pricing for consumption, and the org design changes required to ship a product that keeps changing under your users' feet.